The popular social network Facebook is rumored to buy facial recognition tech startup Face.com for up to $100 million. Although there are similar sites, it’s typically known in the industry as the world’s largest and most accurate face recognition platform out there. The company allows developers and publishers to automatically detect and recognize facial features in photos by using this robust software.
The company already utilizes two photo applications on Facebook’s platform; one being Photo Finder, and the other Photo Tagger. The site also has a public API, which it updated a couple months ago in order to to enable third-party apps to have the ability to estimate the moods and ages of people in pictures.
News such as Facebook being interested in acquiring Face.com have appeared before, but the two companies disagreed over price, TheNextWeb reported once.
Should the latest rumor be true, this will be Facebook’s first big acquisition since going public earlier this year – unless the recent story about Facebook’s interest in acquiring Opera actually turns out to be factual.