The company United by Blue wants to get rid of plastic and clean up the waters. It’s an issue that people often ignore, unfortunately, but we do have a responsibility to take care of it. The social-minded founder, Brian Linton, started the apparel company in 2010 after his other attempts at conservation left him feeling like he didn’t have enough control over the impact he was really trying to make.
When Linton traveled to Singapore, he was shocked at how dirty the water was in contrast to the clean city. It was a pain to see just how much trash was floating right there in the open.
“As one of the world’s largest seaports, it is no surprise that the oceans surrounding Singapore are polluted, but it wasn’t until I was learning to scuba dive off the coast that I realized just how bad it is. It is really sobering and sad to see an ocean so devoid of life because of how poorly we have treated it,” said Linton.
So he teamed up with companies like Sperry Top-Sider and Subaru in order to work towards more sustainable resource management in local fishing communities and to raise awareness of problems with pollution.
The truth is, thrown away-trash is slowly, but surely ruining our waters.
“Even as we’ve watched good things happen on land and in the sky, we’ve let our oceans fall behind,” the United By Blue website says.
What’s The Solution?
Well, Subaru has gone ahead and provided UBB with two brand new Outbacks to drive to cleanups around Philadelphia and other parts of the United States, particularly near the Eastern seaboard.
Most importantly though, for every product the company sells, United By Blue removes one pound of trash from oceans and waterways through organized and hosted cleanups. The company has already enlisted thousands of volunteers in over 60 cleanups and 15 different states. By partnering with the likes of Subaru, Method Products Incorporated, and Sperry Top-Sider, UBB is able to create smart and effective recycling programs.